Social Media Marketing

Social Media Marketing deals with online websites and tools that establish discussion and interaction between you and your website users. Since social sites have achieved such popularity, you truly have the potential to establish an online community and create relationships with your audience.
Social Media Marketing Components

Social Networking
Social Networking is an online network that allows users to “link” to each other. For business and professional purposes, joining the correct Social Network is essential in a Social Media Marketing Campaign. Demographic information regarding the target audience is helpful in selecting networks to join. Twitter, MySpace, Facebook and LastFM are some of the network we currently work on.

Presence Applications
These applications allow users to write brief text updates (usually 140 characters) and publish them for users. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, mp3 and the web.

Real Simple Syndication Feeds (RSS)
RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format. An RSS document, which is called a “feed”, contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with websites in an automated manner.

Media Sharing
Media Sharing is a way to send online media to people in your network. You can share music, photos, games, videos, messages, links, and events.