Web Consultation
Just as an accountant and an attorney guide you through the financial and legal terms of the development of your business, a web consultant will help you make the best decision towards creating the website for your business. We compiled a list of key factors when examining a website.
Consider either of the following cases:
- You have spent a lot of time putting together a web site but you are not sure how good it is, how easy can you navigate through it, whether or not it is clear what your web site is all about, if you used a consistent theme throughout your site or if there is anything that you missed something.
- You have a web site but it is just not 'working'. You do not get many visitors, and the visitors you do get don't stay long.
In either case, our web consultation services view the objective side of your site to give you valid constructive feedback to improve traffic, a better image and solutions that will enhance your clients’ experience. These are the points we follow when we analyze a site:
- Page scanning: We determine the structure of the site and its consistency.
- Call to action: This encourages the visitors to buy or contact you about the services or products you offer.
- Navigation: This allows us to determine the ease of use.
- Objective: How clear is it what the web site is about.
- Copywriting: Determines how enticing and well written the content is in the site.
- Tags & Meta Tags: The good use of the title, description and tags.
- Keywords: You know your business better than us, with your help we can determine how to apply specific keywords to the site.
- Consistency: Design and programming go hand on hand. A consistent website shows professionalism and ease of use to the consumer.
- HTML validation: We search for broken links, code errors and other programming mistakes that might affect the sites’ navigation.
- CSS validation: We search for any mistakes on the CSS that might affect the styles of design.